What is Pono?
Pono, a word from ‘Ōlelo Hawaiʻi meaning "righteousness," is a panel event dedicated to fostering diversity, equity, inclusion, accessibility, belonging, and justice (DEIABJ) within Hawaiʻi’s advertising and media industries.
Hosted by Ad 2 Hawaiʻi, this event will bring together industry professionals to explore how DEI is successfully integrated into award-winning advertising campaigns.
What to Expect
Attendees will watch ten award-winning commercials that exemplify DEI principles. A panel of advertising, media, and DEI experts will provide insights into what makes these campaigns effective, discussing themes such as representation, authenticity, and social impact.
Why It Matters
Advertising and media have the power to shape narratives and influence perspectives. By examining successful DEI-focused campaigns, we aim to inspire local professionals to create more conscious, inclusive, and impactful media.
Complete your registration below!